For my inaugural blog post I have written a simple image magnifying jQuery plugin known as SimpleZoom. Invoking SimpleZoom upon a target image element will bind a set of functions to the target's mouseover handler. Triggering a mouseover event upon the target will then cause an animated 'lens' element to appear, displaying some portion of a higher resolution version of the target image. Of course, the image data of the higher resolution version must be specified as arguments of SimpleZoom. Complete invocation methods are detailed below.